Schedule
Explore your options to connect, learn and be inspired at CES.
All times for in-person sessions and live streams are Pacific Standard Time.
2026 Schedule
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Accordion
Mon, Jan 05
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11:00 AM-11:40 AM
ARIA, Level 1, Joshua 9
The Studio, The Network, The Brand, The Agency: A Global Vision
While Hollywood glamour never fades, the traditional silos of studio, networks and celebrity reshuffle into global brands, mega technologies and global agencies.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
11:00 AM-11:40 AM
ARIA, Level 1, Joshua 8
Monetization Matrix: Brand, Consumer & Tech - Dynamics of Immersion
A seismic shift in monetization has arrived, activated by the conversion of new technologies, innovative device platforms and unique consumer engagement strategies.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming
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1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
The Creator Economy & Unique Vision: Algos, Analytics & Monetization
The creator economy has slayed the giant of Hollywood entertainment with a combination of YouTube and social media. Let's explore the secret sauce.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming
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2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Beyond the Algorithm: Gen Z's New Digital Habits
As attention splinters and formats evolve, meet the platforms winning Gen Z's time - and how creators are adapting to monetize and stay relevant.
Conference Track
Content Creators
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3:00 PM-3:40 PM
ARIA, Level 1, Joshua 9
A Media Realignment: Streaming, The Creator Economy & Podcasts
The cord has been cut, yet the media landscape is expanding exponentially. This is about consumer choice, personalized programming, brand loyalty and amazing technology.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Why Creators Are Every Brand's Most Valuable Media Channel
Creators don't just drive views, they build trust. Hear how brands are leveraging creator relationships to drive commerce, loyalty, and long-term growth.
Conference Track
Content Creators
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4:00 PM-4:40 PM
ARIA, Level 1, Joshua 9
Streaming Strategies: Platform Innovation, Advertising & Brand Loyalty
Millions of viewers are immersed 24/7 with video screens. Big Tech has teamed with media, advertising and Hollywood unleashing a new industry.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
AI Unleashed: Creativity That Inspires and Stays Human, presented by Monks
Explore how AI elevates creativity beyond automation—unlocking sharper insights, bolder ideas, and more human experiences that transform brands and the enterprise. Networking happy hour to follow session.
Conference Track
C Space® Storytellers
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Tue, Jan 06
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9:00 AM-9:40 AM
ARIA, Level 1, Joshua 8
The End of the Funnel
Growth isn't a journey. It's an instant. Explore how brand, tech, and AI are collapsing the funnel into one continuous customer experience.
Conference Track
DEPT: Coded for Growth - The New Rules of Marketing, Tech & AI
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10:30 AM-11:00 AM
LVCC, Central Level 1, CES Creator Stage
State of the Creator Economy
A niche group of creators has grown into a booming industry. Experts reveal key trends, market segmentation, and forecasts shaping its dynamic future.
Conference Track
Creator Stage
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11:15 AM-11:45 AM
LVCC, Central Level 1, CES Creator Stage
AI Paradox: Strategies to Implement Today to Win Tomorrow, presented by Samsung
This conversation will leave creators with AI strategies to meet different needs of the agencies and brands they are working with, from discovery to content creation.
Conference Track
Creator Stage
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1:00 PM-1:30 PM
ARIA, Level 1, Joshua 9
The Future Marketer: Growth Hacker, Dealmaker and Change Agent
Amid relentless disruption, brands must dismantle legacy silos and rewrite the rules for growth. Meet the marketers making moves to drive speed, collaboration and transformation.
Conference Track
UTA: Future Decoded -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Retail Media’s Full-Funnel Future: Instacart, TikTok & The Trade Desk
Experts discuss how retail media data is transforming targeting, fueling measurable lift, and redefining strategy across CTV, social discovery, and more.
Conference Track
C Space® Storytellers -
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
When Emotion Becomes Media: The New Era of Sports Advertising
Sports delivers unmatched emotional drama. New tech now lets brands activate those moments in real time. Hear how leagues and platforms are turning live fandom into living media.
Conference Track
Sports Tech -
1:00 PM-1:40 PM
LVCC, Grand Lobby, CTA Stage
Innovating at a 260 Year Old Brand
A fireside chat on Christie’s, the storied auction house celebrating 260 years and how they innovate while navigating expertise and heritage in the art and luxury markets.
Conference Track
CTA Stage
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1:30 PM-2:00 PM
ARIA, Level 1, Joshua 9
The Talent Equation: A New Formula Reshaping Unscripted TV
The streaming-first landscape has unlocked new ways of collaboration for talent streamers. Hear how they are balancing creative integrity with commercial objectives.
Conference Track
UTA: Future Decoded
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2:00 PM-2:30 PM
ARIA, Level 1, Joshua 9
Precision Unlocked: Marketing's Next Data Frontier
Privacy laws, cookie collapse, and rising distrust are threatening precision. See how top marketers use data and tech to navigate the minefields of personalization.
Conference Track
UTA: Future Decoded -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Redefining Content in the Creator Led Economy, presented by Amazon Ads
The definition of content and how it is consumed has never been more fluid. Explore how creator-led content is transforming storytelling for brands and audiences.
Conference Track
C Space® Storytellers
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2:15 PM-2:45 PM
LVCC, Central Level 1, CES Creator Stage
Partnering with Purpose: Building Long-Term Brand Relationships
Discover how long-term collaboration, shared goals, and trust can drive measurable results for both creators and brands.
Conference Track
Creator Stage
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2:30 PM-3:00 PM
ARIA, Level 1, Joshua 9
Podcasting's Next Chapter: Unlocking Growth for Creators & Advertisers
Explore the evolution of podcasting and how groundbreaking partnerships are redefining how to reach new fans and monetization opportunities.
Conference Track
UTA: Future Decoded
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3:00 PM-3:30 PM
ARIA, Level 1, Joshua 9
AI at Work: Turning Hype into Hard ROI
Forget theory. Today's leading marketer's are deploying AI to cut costs, fuel growth and outpace competition. Hear how they've moved beyond pilots to prove and scale AI.
Conference Track
UTA: Future Decoded -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
From Clicks to Customers: Converting Engagement into Sales, presented by Omnicom
Learn how Omnicom, Amazon and Clorox are uniting the full power of creativity, data and AI to connect every element of modern marketing and sales.
Conference Track
C Space® Storytellers
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3:30 PM-4:00 PM
ARIA, Level 1, Joshua 9
The Algorithm of Awe: Building Fandom in the New Tech Age
Fandom is evolving with the growing influence of AI technologies. Learn how to move beyond transactional marketing to foster genuine co-creation and belonging.
Conference Track
UTA: Future Decoded
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4:00 PM-4:30 PM
ARIA, Level 1, Joshua 9
From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing
Anticipating cultural trends and aligning with them authentically drives business growth. Meet the changemakers who know when to jump into culture…and when to sit out.
Conference Track
UTA: Future Decoded -
4:00 PM-4:40 PM
ARIA, Level 1, Joshua 8
The Team as a Brand: Marketing Beyond the Season
Sports teams are becoming media & entertainment companies. Learn how franchises are monetizing fandom year-round - on social, at home, and IRL.
Conference Track
Sports Tech
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Wed, Jan 07
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9:00 AM-9:30 AM
ARIA, Level 1, Joshua 8
Creativity in State of Flow - Fireside Chat
Explore AI-powered stories & brand worlds that evolve in real time via audience interaction.
Conference Track
Monks: How to Transform the Economics of Advertising with AI
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9:30 AM-9:55 AM
ARIA, Level 1, Joshua 8
The Modern Marketer's Mandate: Agility, Transparency, & AI-Powered Growth
What does it take to future-proof growth? Brand leaders share the playbook for unlocking agility, transparency and AI growth.
Conference Track
Monks: How to Transform the Economics of Advertising with AI
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10:00 AM-10:25 AM
ARIA, Level 1, Joshua 8
The Future of Fan Engagement: Role of AI in Sports and Media
Explore how AI is redefining fan engagement, transforming sports and media experiences with personalized content, immersive interactions, and smarter storytelling.
Conference Track
Monks: How to Transform the Economics of Advertising with AI -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Fueling Innovation: How Retail Media Accelerates the Next Wave of Tech Growth, presented by Roundel
Discover how AI and retail media insights are redefining brand partnerships—where human strategy and machine intelligence drive deeper, measurable customer connections.
Conference Track
C Space® Storytellers
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10:30 AM-10:55 AM
ARIA, Level 1, Joshua 8
AI-driven Upside: Creative Effectiveness in Media
This session will map practical steps brands can take now to capture AI-driven upside without needlessly constraining media buys.
Conference Track
Monks: How to Transform the Economics of Advertising with AI -
10:30 AM-11:00 AM
LVCC, Central Level 1, CES Creator Stage
The Creator Economy Goes Shopping
Social commerce - shopping directly through social platforms has exploded. Nearly half of consumers report making purchases because of creator posts. Who's doing it right?
Conference Track
Creator Stage
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11:00 AM-11:40 AM
ARIA, Level 1, Joshua 8
Architecting the New Media Stack for Commerce and Consumer Engagement
What happens when retail data meets CTV? Industry leaders reveal how agentic AI is building the next era of connected commerce.
Conference Track
Monks: How to Transform the Economics of Advertising with AI -
11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Take Back Your Taste: Self-Discovery in a World of AI and Algorithms, presented by Pinterest
The Internet used to help us discover ourselves. Now it tells us who to be. Learn how Gen Z is pushing back, reclaiming individualism—and what it means for your brand.
Conference Track
C Space® Storytellers
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11:15 AM-11:45 AM
LVCC, Central Level 1, CES Creator Stage
Beyond the Algorithm: Gen Z’s New Digital Habits, presented by The Weather Company
Learn how brands can integrate into daily routines to build relevance, spark engagement, and show up in moments that matter most with the next generation of consumers.
Conference Track
Creator Stage
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1:00 PM-1:30 PM
Fontainebleau, Level 4, Azure Ballroom, Discovery Stage
Inside the AI-Native Enterprise, presented by Monks
Get the blueprint for moving from AI pilots to enterprise transformation. This expert panel explores the tech stack needed to build AI-native marketing at scale.
Conference Track
Foundry Stages -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Irrational Consumers: How to Grow Brands in an Unreasonable World, presented by Kroger
Discover how brands can decode irrational shopping behaviors and use smarter diagnostics to unlock new growth opportunities in the evolving 2026 retail landscape.
Conference Track
C Space® Storytellers
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1:30 PM-2:05 PM
ARIA, Level 1, Joshua 9
AI in Overdrive
If last year was defined by AI experimentation, AI is now a must-have integration for many in the entertainment and media industries. How is AI having the most impact now?
Conference Track
Entertainment Summit, a Variety Program
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2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
POV: You're A Marketer Finding The Balance Between Control and Automation on TikTok, presented by TikTok
TikTok brings together Economist Impact, Vayner Media, and Ulta Beauty to explore how AI, automation, and human intuition will shape the future of performance marketing.
Conference Track
C Space® Storytellers
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2:15 PM-2:45 PM
LVCC, Central Level 1, CES Creator Stage
What Metrics for Success Will Look Like in 2026
As the creator economy evolves, so do the ways we define success. Discover how brands and creators will evaluate performance, impact, and ROI in 2026.
Conference Track
Creator Stage
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2:25 PM-3:00 PM
ARIA, Level 1, Joshua 9
Brandmakers Elite Roundtable
How are marketers making their brand truly matter to today's audiences? When ads are so easily clicked away, which marketing is really commanding our attention?
Conference Track
Entertainment Summit, a Variety Program
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3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Tech x Football: FPT & Chelsea FC Playbook for Innovation, presented by FPT
Discover how FPT and Chelsea FC are transforming football through AI—from fan experiences to performance analytics—in a bold Sports x Tech collaboration.
Conference Track
C Space® Storytellers
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4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
Grab the Rocketship: How Agentic AI Rewrites the $1.1T Media Business, presented by Infillion
Infillion and advertising leaders reveal how agent-native platforms shift control to AI, letting advertisers reclaim strategic power. Board the agentic rocketship. Networking happy hour to follow session.
Conference Track
C Space® Storytellers
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4:10 PM-4:30 PM
ARIA, Level 1, Joshua 9
How Zefr Leverages NVIDIA Technology to Analyze Social Content at Scale
Discover how Zefr leverages NVIDIA's technology to fuel large-scale content intelligence, giving brands meaningful insight into the environments surrounding their ads.
Conference Track
Entertainment Summit, a Variety Program
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Thu, Jan 08
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9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
Using Data to Predict Consumer Behavior
Explore the best use cases in leveraging data to anticipate consumer behavior, personalize experiences, and drive smarter marketing decisions.
Conference Track
CMO Insights
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10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Harnessing AI-Powered Search to Grow Your Business
AI-powered search can drive growth, boost visibility, and connect with customers in smarter, more effective ways.
Conference Track
CMO Insights
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10:30 AM-11:00 AM
LVCC, Central Level 1, CES Creator Stage
AI as a Creative Accelerant
Explore how creators and platforms are using AI-powered tools to streamline workflows, boost creativity, and redefine what's possible in post-production.
Conference Track
Creator Stage
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11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Inside the Commerce Media Gold Rush: Why Every Brand Wants In
Inside the commerce media gold rush; the race to monetize attention and why every brand wants a stake.
Conference Track
CMO Insights
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12:00 PM-12:35 PM
ARIA, Level 1, Joshua 9
Audiences Unlocked - The Future of Creator Marketing
A look at how creator marketing is fast becoming a powerful tool to connect with today's audiences, who can be quick to click away traditional media advertising.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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