Sports delivers unmatched emotional drama. New tech now lets brands activate those moments in real time. Hear how leagues and platforms are turning live fandom into living media.
Major sporting moments in 2026 will command global attention. See how data fuels innovation and helps brands own moments, whether sponsored or leaning into the zeitgeist.
Arenas and stadiums are evolving into entertainment destinations. Explore how brands, agencies, and teams are driving impact beyond the game-day experience.
Explore how AI is redefining fan engagement, transforming sports and media experiences with personalized content, immersive interactions, and smarter storytelling.
Learn how tech companies can bring AI to life for decision-makers and consumers in engaging ways through sports partnerships, delivering game-changing business impact.
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Tech x Football: FPT & Chelsea FC Playbook for Innovation, presented by FPT
Discover how FPT and Chelsea FC are transforming football through AI—from fan experiences to performance analytics—in a bold Sports x Tech collaboration.